Psychology Of Colors

Ever wonder why you feel suddenly happy when you see the color yellow? Or feel love when you think of pink? Have you ever noticed that most food restaurants have red in their logo or a warm color scheme inside? WAIT, purple isn’t a color?? It’s called the psychology of colors, and you’re about to read more on it.

Colors, unknowingly to you, effect our everyday lives. Their different hues are naturally perceived in unique ways and trigger certain emotions. Having a favorite color could even explain some of your personality! Associating holidays and feelings with certain colors actually have a science behind them! They also play a big role in branding. The color of a company’s logo has a big first impression on consumers, and plays a key role in how they want their business to be perceived. Colors can be perceived differently depending on the reader’s age, gender, and where they live. So, marketers must understand who they want to target as an audience and how that audience will then judge their brand. Below, you’ll find more specific details about popular colors and their own personalities.

                       Red

Red is most commonly known as being aggressive. It has the longest wavelength of all colors, that’s why it seems so much more substantial than others. Which also explains why it’s universally known as STOP! Running up close behind aggressive, it’s also commonly associated with Valentines day and ~love~. This pops first into your mind when paired with pinks and purples. Red raises your pulse and stimulates, which explains how it can make you feel lots of things. At the same time, it can be very friendly when paired with other colors like orange or yellow. You often see it paired with warm colors by food companies to increase a consumers appetite, think: Wawa, Boston Market, Sonics, any pizza place.

Orange

We have such a love-hate relationship with orange. It often comes off as obnoxious and headache-triggering. But, at the same time, it can draw us in with warmth and increase our appetites. Orange is often used to represent youth and signal kid-friendly environments, like Nickelodeon. It gives off enthusiasm, confidence, and is welcoming. Home Depot markets with it’s orange to make their big stores seems more homey, and their staff with their orange aprons more friendly.

Yellow

Yellow is the color of the sun, so obviously, it stands for optimism, happiness, and warmth. Psychologically, this is the strongest color! McDonald’s notable M logo is a very smart branding move because 1) it’s huge, and 2) it’s yellow!  This makes you take immediate notice to it, and lures customers in, even if they aren’t hungry. While it’s very effective at lifting our spirits, too much can be very negative. It’s easy to feel overwhelmed by yellow, and can trigger anxiety.

Green

Green is very overlooked when it comes to the color spectrum. It’s negatively associated with envy, blandness, and war. When used as certain tones though, it can come off as serene, natural, and glamorous. Workplaces try to incorporate it into their office designs because it is known to increase productivity and convey growth. The growth comes from the idea of green little buds popping up in spring, then growing quickly into big leaves that keep a tree alive.

This bold move on green chairs works best in a more masculine design.

Blue

Blue just seems to be a color that everyone can agree on. It’s often presented in a variety of different tones, from baby to navy! It can trigger many emotions depending on its tone. Baby blue is associates with baby boys, gentleness, and is soothing. You can go towards aqua blue, which can relax or excite you; or take you to a tropical vacation. Then we have deep, dark blue. This can be scary or make you feel small. Compared to red, blue mentally affects us rather than physically. Many brands use blue on their logos to come off as trustworthy and intelligent, like Facebook, IBM, and Samsung. You don’t see it on many food brand logos though because it’s known to curve appetite.

Purple

Glam and royalty says it all with purple. As early as the 15th century, nobility were the only people allowed to wear purple cloths. Its dye was so hard to make, that wearing purple showed signs of wealth and royalty. Today, thankfully, it is much easier to obtain. They say that purple fireworks are still expensive though, because the color is hard to get right in them. Magic and mystery are also commonly associated with purple. It can have a poignant tone and seem very dark. Purple is a mix of the primary colors blue and red, and doesn’t have its own wavelength, technically making it not a color. However, violet does have a wavelength at the bottom of the rainbow, making it an actual color. This is just one of multiple differences between these two commonly confused hues.

Purple in a master bedroom can make it a peaceful, yet lavish retreat.

Pink

Interestingly enough, red happens to be the only color that has a tone known as a whole different color, pink. Blue, green, etc., are all known as “light blue” or “dark green”, but never classified as a separate hue. Just like red, pink effects us psychically, but in a less obvious way, soothing instead of stimulating. Pink is best known for baby girls and giving off that loving feeling. Bubblegum pink and hot pink can come off as obnoxious very easily, and baby pink can indicate easiness. But on the bright side, hot pink can be audacious and call attention to female power. Men can wear it too, and are often considered more manly if they pull it off, even though  traditionally, it has the opposite effect.

Multi-Colored

What about all the colors used together, or a few as a color scheme? Using different hues together projects diversity and appeals to many people at once, no matter the gender or ethnicity. Used by Ebay, NBC, and most famously the Olympics! All of these brands are aiming to reach and represent a very wide audience. It makes them stand out from other logos, too.

The mix of colors in this bedspread make it very eclectic.

While there is backing to the connection of colors and feelings, much of it is based off of observation and such. To truly understand what colors do, you must research and learn in depth the science behind color waves and the biology of the human mind.

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Why You Shouldn’t Follow Trends

Following trends makes it hard to design a truly livable home. Your average growing family can’t maintain white couches, white cabinets, white everything! A slim, leather couch isn’t as comfy as a big, plush sectional sofa. You may like the look of modern furniture, but it’s hard to fall in love with the feel. Plus, the upkeep of making it look picture perfect all the time is stressful!

As beautiful as this kitchen is, it may not be right for you.

TV Spoiler: They’re Staged Photos!!

The many rooms that you swoon over on Pinterest and HGTV are staged. That means a designer will place coordinating decor, fluff pillows, and stratigecally place furniture in the picture. This look does not last! It’s removed and then you start living in them. So don’t stress if you home doesn’t look picture perfect all the time!

The placed linens and glassware in this photo aren’t there 24/7!

Dont shy away from Sentimental Touches

I grew up with school photos and Christmas cards hanging on the fridge. But nowadays, that would completely ruin someone’s aesthetic. Actually, we cringe a little inside when we see magnets.  Add some sentiment back into your house! The old table, centerpiece, and pillows add so much personality to this room! Shelving adds space for personal knick-knacks and picture frames, too.

These blue walls bring in more personality than gray; and the shelving allows for family picture frames!

Pick a Color Scheme that YOU Like

We get that white and grey matches everything, but who cares? You should base your home’s colors off of what you won’t get tired of seeing everyday, something that shows your personality. It keeps it more interesting than if you were to match your neighbor’s color scheme.

Here we see a bubbly personality shown through light blue and coral.

Mix Textures, Colors, and All the Above

We love an eclectic design. You’ll look well-travelled and it makes a room cozy very quickly. This technique defines your space, the way you chose to mix stripes and floral, or glass and leather.

Cowhide, brick ,and cottons; what a mixture!

Walking into a house should be like reading a story; so tell yours as you design! You may live in a cookie-cutter built house, but the interior doesn’t have to be!

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Thank you for being an A.Clore Interiors Blog reader…..

Don’t forget: you can find us on Facebook – “like” us to keep up with the latest and greatest!

You can always find more design inspiration on our Pinterest and Instagram pages!

Connect with us on Google+ and LinkedIn

Visit our Website for more information on what we are about and how interior design can change your life!