Psychology Of Colors

Ever wonder why you feel suddenly happy when you see the color yellow? Or feel love when you think of pink? Have you ever noticed that most food restaurants have red in their logo or a warm color scheme inside? WAIT, purple isn’t a color?? It’s called the psychology of colors, and you’re about to read more on it.

Colors, unknowingly to you, effect our everyday lives. Their different hues are naturally perceived in unique ways and trigger certain emotions. Having a favorite color could even explain some of your personality! Associating holidays and feelings with certain colors actually have a science behind them! They also play a big role in branding. The color of a company’s logo has a big first impression on consumers, and plays a key role in how they want their business to be perceived. Colors can be perceived differently depending on the reader’s age, gender, and where they live. So, marketers must understand who they want to target as an audience and how that audience will then judge their brand. Below, you’ll find more specific details about popular colors and their own personalities.

                       Red

Red is most commonly known as being aggressive. It has the longest wavelength of all colors, that’s why it seems so much more substantial than others. Which also explains why it’s universally known as STOP! Running up close behind aggressive, it’s also commonly associated with Valentines day and ~love~. This pops first into your mind when paired with pinks and purples. Red raises your pulse and stimulates, which explains how it can make you feel lots of things. At the same time, it can be very friendly when paired with other colors like orange or yellow. You often see it paired with warm colors by food companies to increase a consumers appetite, think: Wawa, Boston Market, Sonics, any pizza place.

Orange

We have such a love-hate relationship with orange. It often comes off as obnoxious and headache-triggering. But, at the same time, it can draw us in with warmth and increase our appetites. Orange is often used to represent youth and signal kid-friendly environments, like Nickelodeon. It gives off enthusiasm, confidence, and is welcoming. Home Depot markets with it’s orange to make their big stores seems more homey, and their staff with their orange aprons more friendly.

Yellow

Yellow is the color of the sun, so obviously, it stands for optimism, happiness, and warmth. Psychologically, this is the strongest color! McDonald’s notable M logo is a very smart branding move because 1) it’s huge, and 2) it’s yellow!  This makes you take immediate notice to it, and lures customers in, even if they aren’t hungry. While it’s very effective at lifting our spirits, too much can be very negative. It’s easy to feel overwhelmed by yellow, and can trigger anxiety.

Green

Green is very overlooked when it comes to the color spectrum. It’s negatively associated with envy, blandness, and war. When used as certain tones though, it can come off as serene, natural, and glamorous. Workplaces try to incorporate it into their office designs because it is known to increase productivity and convey growth. The growth comes from the idea of green little buds popping up in spring, then growing quickly into big leaves that keep a tree alive.

This bold move on green chairs works best in a more masculine design.

Blue

Blue just seems to be a color that everyone can agree on. It’s often presented in a variety of different tones, from baby to navy! It can trigger many emotions depending on its tone. Baby blue is associates with baby boys, gentleness, and is soothing. You can go towards aqua blue, which can relax or excite you; or take you to a tropical vacation. Then we have deep, dark blue. This can be scary or make you feel small. Compared to red, blue mentally affects us rather than physically. Many brands use blue on their logos to come off as trustworthy and intelligent, like Facebook, IBM, and Samsung. You don’t see it on many food brand logos though because it’s known to curve appetite.

Purple

Glam and royalty says it all with purple. As early as the 15th century, nobility were the only people allowed to wear purple cloths. Its dye was so hard to make, that wearing purple showed signs of wealth and royalty. Today, thankfully, it is much easier to obtain. They say that purple fireworks are still expensive though, because the color is hard to get right in them. Magic and mystery are also commonly associated with purple. It can have a poignant tone and seem very dark. Purple is a mix of the primary colors blue and red, and doesn’t have its own wavelength, technically making it not a color. However, violet does have a wavelength at the bottom of the rainbow, making it an actual color. This is just one of multiple differences between these two commonly confused hues.

Purple in a master bedroom can make it a peaceful, yet lavish retreat.

Pink

Interestingly enough, red happens to be the only color that has a tone known as a whole different color, pink. Blue, green, etc., are all known as “light blue” or “dark green”, but never classified as a separate hue. Just like red, pink effects us psychically, but in a less obvious way, soothing instead of stimulating. Pink is best known for baby girls and giving off that loving feeling. Bubblegum pink and hot pink can come off as obnoxious very easily, and baby pink can indicate easiness. But on the bright side, hot pink can be audacious and call attention to female power. Men can wear it too, and are often considered more manly if they pull it off, even though  traditionally, it has the opposite effect.

Multi-Colored

What about all the colors used together, or a few as a color scheme? Using different hues together projects diversity and appeals to many people at once, no matter the gender or ethnicity. Used by Ebay, NBC, and most famously the Olympics! All of these brands are aiming to reach and represent a very wide audience. It makes them stand out from other logos, too.

The mix of colors in this bedspread make it very eclectic.

While there is backing to the connection of colors and feelings, much of it is based off of observation and such. To truly understand what colors do, you must research and learn in depth the science behind color waves and the biology of the human mind.

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Canal Contemporary

When the clients of the Canal Contemporary project reached out to the design team, they had a lot of ideas in mind for their 1960s river front property (that they grew up in!!). Furthest from their minds was a complete tear down and remodel. That is just what we did! Down to the slab, the project was a complete over haul!

Facade of the house we completely transformed!

What began as a one story, modest 3 bedroom, grew to this vaulted ceiling beauty! Taking 2 years to get from conception to completion ensured that every inch of the home was built with great pride and intent. Environmentally green products were used where ever possible and the latest technologies in construction were applied to ensure all codes and regulations were met, or in most cases exceeded.

The clients relied on the design team to create an interior that reflected their laid back lifestyle but would exude a sense of elegance and style. The design evolved to become a “coastal industrial” take off by using a mixture dark metals combined with white washed wood finishes. The aqua-blue color palette creates an open-airy feeling which makes the perfect setting for casual entertaining.

From first entry, beautiful hardwood floors run throughout the home with tile accents in the wet areas. One favorite design element is the marble herringbone floor installed in the master bathroom. Every room in the house has a view to the river, making for prime real estate when you see all of the plush seating. The design team also specified light-weight dual roller shades on the windows for maximum daylight and dolphin spotting.

To the client, the kitchen was the most important element because they like to cook. To create their dream kitchen, a lot of thought was put into every element. Cambria quartz and a taupe stone backsplash make the perfect backdrop for any chef, while a well organized cabinet system is enough for anyone to get excited about making family dinner!

Beautiful kitchen with plenty of room for circulation! Rich countertop adds a sophisticated addition to the space!

Some of the beautifully custom-designed elements in the home include the barn door, master bath vanity, stair railings and guest loft bar. Working with the builder, the design team and the client were able to create pieces that will begin and grow with the home.

Custom Design Barn Door generating a rustic feeling.

Master Bathroom Vanity creating contrast with the focal while adding a unique touch to the space!

A bathroom is a special place in a house, where we renew ourselves and get ready for our routines. It is wonderful to start the day happy and full of energy after a fresh shower. Likewise, there is nothing quite like coming home from a long day and relax after a hot shower! Therefore, we were committed to dedicate this space to inner peace, serenity and positivity. Beauty lies in details; thus, to achieve a bathroom that evokes nature and positiveness, we carefully pick stunning natural stone tiles to create a focal point for the shower! We simply had to highlight our selection of clean and warming tones of ceramic tiles for the master bathroom.

We used a mixture of neutral tiles to create a natural feeling and the illumination highlights the stone and tiles! Dark Floor tiles contrast with the natural stone and resembling real nature!

Customized Stair Railling articulating interior spaces and providing a warming atmosphere!

 

 

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Visit our Website for more information on what we are about and how interior design can change your life!