Psychology Of Colors

Ever wonder why you feel suddenly happy when you see the color yellow? Or feel love when you think of pink? Have you ever noticed that most food restaurants have red in their logo or a warm color scheme inside? WAIT, purple isn’t a color?? It’s called the psychology of colors, and you’re about to read more on it.

Colors, unknowingly to you, effect our everyday lives. Their different hues are naturally perceived in unique ways and trigger certain emotions. Having a favorite color could even explain some of your personality! Associating holidays and feelings with certain colors actually have a science behind them! They also play a big role in branding. The color of a company’s logo has a big first impression on consumers, and plays a key role in how they want their business to be perceived. Colors can be perceived differently depending on the reader’s age, gender, and where they live. So, marketers must understand who they want to target as an audience and how that audience will then judge their brand. Below, you’ll find more specific details about popular colors and their own personalities.

                       Red

Red is most commonly known as being aggressive. It has the longest wavelength of all colors, that’s why it seems so much more substantial than others. Which also explains why it’s universally known as STOP! Running up close behind aggressive, it’s also commonly associated with Valentines day and ~love~. This pops first into your mind when paired with pinks and purples. Red raises your pulse and stimulates, which explains how it can make you feel lots of things. At the same time, it can be very friendly when paired with other colors like orange or yellow. You often see it paired with warm colors by food companies to increase a consumers appetite, think: Wawa, Boston Market, Sonics, any pizza place.

Orange

We have such a love-hate relationship with orange. It often comes off as obnoxious and headache-triggering. But, at the same time, it can draw us in with warmth and increase our appetites. Orange is often used to represent youth and signal kid-friendly environments, like Nickelodeon. It gives off enthusiasm, confidence, and is welcoming. Home Depot markets with it’s orange to make their big stores seems more homey, and their staff with their orange aprons more friendly.

Yellow

Yellow is the color of the sun, so obviously, it stands for optimism, happiness, and warmth. Psychologically, this is the strongest color! McDonald’s notable M logo is a very smart branding move because 1) it’s huge, and 2) it’s yellow!  This makes you take immediate notice to it, and lures customers in, even if they aren’t hungry. While it’s very effective at lifting our spirits, too much can be very negative. It’s easy to feel overwhelmed by yellow, and can trigger anxiety.

Green

Green is very overlooked when it comes to the color spectrum. It’s negatively associated with envy, blandness, and war. When used as certain tones though, it can come off as serene, natural, and glamorous. Workplaces try to incorporate it into their office designs because it is known to increase productivity and convey growth. The growth comes from the idea of green little buds popping up in spring, then growing quickly into big leaves that keep a tree alive.

This bold move on green chairs works best in a more masculine design.

Blue

Blue just seems to be a color that everyone can agree on. It’s often presented in a variety of different tones, from baby to navy! It can trigger many emotions depending on its tone. Baby blue is associates with baby boys, gentleness, and is soothing. You can go towards aqua blue, which can relax or excite you; or take you to a tropical vacation. Then we have deep, dark blue. This can be scary or make you feel small. Compared to red, blue mentally affects us rather than physically. Many brands use blue on their logos to come off as trustworthy and intelligent, like Facebook, IBM, and Samsung. You don’t see it on many food brand logos though because it’s known to curve appetite.

Purple

Glam and royalty says it all with purple. As early as the 15th century, nobility were the only people allowed to wear purple cloths. Its dye was so hard to make, that wearing purple showed signs of wealth and royalty. Today, thankfully, it is much easier to obtain. They say that purple fireworks are still expensive though, because the color is hard to get right in them. Magic and mystery are also commonly associated with purple. It can have a poignant tone and seem very dark. Purple is a mix of the primary colors blue and red, and doesn’t have its own wavelength, technically making it not a color. However, violet does have a wavelength at the bottom of the rainbow, making it an actual color. This is just one of multiple differences between these two commonly confused hues.

Purple in a master bedroom can make it a peaceful, yet lavish retreat.

Pink

Interestingly enough, red happens to be the only color that has a tone known as a whole different color, pink. Blue, green, etc., are all known as “light blue” or “dark green”, but never classified as a separate hue. Just like red, pink effects us psychically, but in a less obvious way, soothing instead of stimulating. Pink is best known for baby girls and giving off that loving feeling. Bubblegum pink and hot pink can come off as obnoxious very easily, and baby pink can indicate easiness. But on the bright side, hot pink can be audacious and call attention to female power. Men can wear it too, and are often considered more manly if they pull it off, even though  traditionally, it has the opposite effect.

Multi-Colored

What about all the colors used together, or a few as a color scheme? Using different hues together projects diversity and appeals to many people at once, no matter the gender or ethnicity. Used by Ebay, NBC, and most famously the Olympics! All of these brands are aiming to reach and represent a very wide audience. It makes them stand out from other logos, too.

The mix of colors in this bedspread make it very eclectic.

While there is backing to the connection of colors and feelings, much of it is based off of observation and such. To truly understand what colors do, you must research and learn in depth the science behind color waves and the biology of the human mind.

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How to Avoid Common Interior Design Mistakes

There are important things to consider when designing an interior space, for instance: scale, proportion, emphasis, color scheme, accessorizing, and budget!! Here are some tips from our a.clore interiors’ team . . .

Budget Before Buying + Shop Around

Have a budget first, so plan first and shop later. It is important to have an idea of what you really need for your space instead of going to a showroom and falling in love with every item you see… and thinking they will all match.

Buy Furniture, Paint After

You know when you fall in love with a piece of furniture because of its unique characteristics? But then realize it wouldn’t match your room theme or just blend in with the walls? Yeah we know too, so that’s why it’s always smart to get furniture picked out, then decide what color walls would compliment your belongings. It is easier to place your pieces of furniture first, and then try to find the perfect color for your interior space. There is a huge variety for paint color so it is better to paint after because it gives you more flexibility.

Include Masculine AND Feminine Pieces

We’ve all been there. You fall in love with some tassled, fluffy, or glittery accessory at HomeGoods. You impulsively bring it home to find your husband rolling his eyes at your new buy; add this to the list of knickknacks that only suit you. A good design will incorporate some heavier, masculine decor that adds more variety and interest to the room. This may be a small wooden sail ship, or trendy antlers that we’ve seen popping up on room walls these days. The key is to create a harmonious atmosphere by finding the right balance between masculine and feminine pieces!

A neutral palette with some accents create harmony and balance inside the space.

Adding Your Personal Touch to the Design

Right now, everyone wants white on white; and while this is a timeless design choice, it may not really suit you. We advise adding more of your personal finishes to your house. Just because you love the spotless, polished look of something at your friend’s house, doesn’t mean it should find a home at your place. Pick your own color palette, something you’ll love as trends change. Accessorize with things that have meaning. Maybe the colors you’ve chosen were your wedding colors and you display an old chest passed down from your grandparents. These sentimental touches are timeless and make your house a home, not a showroom!

On this creation, our client wanted to keep her personal collection of crosses and pillows, so we incorporate those personal items into the design! It is impossible not to fall in love with the amazing outcome!

 

Picking the correct size rug!

All too often someone picks a rug that is too small for the space. As a basic rule of thumb, your rug should extend under all legs of furniture and be centered in the room. In a living room you want the rug to extend underneath the sofa and the surrounding upholstery pieces in order to proportionally ground the space. When in need of an oversized rug, see if your local carpet fabricator can create a one out of a broadloom product. This tends to be an inexpensive alternative to sourcing a large handmade rug.

As our design shows, all the elements of the dinning room fit perfectly inside the rug area! It is harmoniously delightful for the eyes.

 

Less is more!

We all love furniture, right? But sometimes having a lot of pieces together in the same space can be overwhelming. Consider the size of your room and use the right scale of furniture accordingly. Measure the room before buying furniture pieces, and you’ll decrease the chances of making a mistake. It is important to create different heights to create a more interesting space. You can accomplish that by having window treatments, wall art, and small or big unique pieces of furniture, it all depends the atmosphere you want to create! Remember that most importantly, you should pick furniture that fits your personal style!

This bedroom is interesting, sophisticated and fascinating! Just by playing with the height of some pieces you can create such a unique interior space!

 

Mistake: Lack of color

White is a beautiful and elegant color; however, if you have kids or pets or you feel that your wall is too empty, probably white is not the best option. Sometimes you need vibrant colors to transmit diverse ideas. It can be fun to play with colors and their different schemes! Now, this doesn’t mean that you have to paint all the walls a vivid color and upholster everything in bright prints. A single wall of an accent color can add a real punch to room, even when the palette is neutral. Don’t be afraid of adding color to a room because it adds fun and life! Incorporating color can take many forms: a colorful rug, a vibrant array of accessories, bold artwork, or saturated textiles. Pick your favorite color and let it brighten a space in your home!

On this space, we decided to add color by placing a blue color scheme reflected on art and fabric. Who doesn’t love blue, right?

 

Avoid Matching Everything

A page from a catalog is misdeceiving because people don’t really live that way!  It’s designed to sell furniture and give you an idea of what you might have in your house, but you shouldn’t be closely copying the look. So how can you avoid this situation? By creating a lived-in look! Make your room’s design eclectic — not like a showroom you can’t live in. As you look around the room, you should see different pieces and accents that capture the eye and add interest.

As you can see, this creation is beautiful even though not all pieces belong to the same line or match perfectly. However, sometimes not matching pieces is what you want to look for when creating your space!

 

Don’t show your clutter

How do can you achieve this? Three words. . . STORAGE, STORAGE, STORAGE! Get basic furniture pieces that have built-in storage like benches with liftable lids, cute baskets on shelves, and hooks to hang ready-to-go items. Have a designated space to put things when people come over.

Having a specific space for shoes helps you to keep everything neat and organized!

 

Strategically Placed Art

If you want to emphasize artwork, put it on a wall where nothing else will steal its thunder: the TV, a big window, or a door. Reserve a spot for your inspiration piece that gets good light and is noticeably a conversation piece.

This artwork transforms this space by making an impact on every guest! Who wouldn’t notice such a beautiful piece?! Perfect excuse to start a conversation!

We hope that these tips give you an idea of the do and don’ts you should consider when creating your space! This creative process can be very complex and overwhelming, but no worries! The a.clore interiors team will always be there to guide you over the whole process of  designing your amazing space!

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Thank you for being an A.Clore Interiors Blog reader…..

Don’t forget: you can find us on Facebook – “like” us to keep up with the latest and greatest!

You can always find more design inspiration on our Pinterest and Instagram pages!

Connect with us on Google+ and LinkedIn

Visit our Website for more information on what we are about and how interior design can change your life!