2016 Color of the Year: Why did Pantone pick TWO?
Yes, you read that correctly. There are TWO colors that have been chosen for the upcoming year! We don’t know if you would go so far as to say this is revolutionary, but this is the first time two colors have been chosen to represent the following year. The two popular colors picked are Rose Quartz and Serenity.
The best way to define Rose Quartz is by saying it is a mineral pink that is gentle and gives a sense of composure. As the website says, it tends to remind us to reflect on our surroundings. To sum up Serenity, it is a light blue giving off an airy, calming effect. Pantone explains this color brings feelings of relief in rough times.
These carefully chosen colors are representing the currently surpassing cultural and gender norms. Pantone takes on this responsibility to determine the color that is best represented by social trends. With all the global doors opening and the sudden desire to step back from technology and social media, they landed on two colors to represent “a soothing sense of order and peace” erasing the line drawn between “us” and “them.”
Pantone’s color of the year directly influences fashion, interiors, and even food presentation, which is a pretty difficult concept considering the choice was influenced by politics and philosophy. On their website, the colors are shown as flowing together. They strategically did this to blur the line where one color ends and the other begins. This is a huge effort at symbolism to show the world’s social progress. Pantone has defined their choice by the attention that has been placed on “societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
No one can deny that true fact. This past year has been a huge progression towards equality and global contribution, and we can only assume we will continue in that direction throughout 2016. Instead of focusing on the differences, these colors are supposed to divert our attention to the positive similarities to help us relax in a world that isn’t so relaxing.
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